Description:

The Art of the Jeep From Propaganda to Advertising. Hadacek.

The Jeep, despite its small engine and public underestimation, represents the best known example of an American manufacturer's success at making the transition from war propaganda to mainstream popular advertising. Images of the Jeep could be found everywhere: on stationary, match boxes, playing cards, and appeared to invade America and then the world. The firm Willys further strengthened the phenomenon by inundating the press with large format color advertisements in order to compete with Bantam, the original maker of the engine. While too small to tackle both the demand of this project and the needs of their major client Ford, Willys was nevertheless able to dominate the publicity about the all-terrain vehicle by devoting excellent illustrators to the job. Retraces an entire period focused on a vehicle that initially went unnoticed but quickly became a major symbol of postwar ingenuity. Illustrated with approximately 350 illustrations; 160 pages.